Pfizer is in the news, not for its take-over of rival Wyeth (the deal that Hamilton Project co-founder Roger Altman’s Evercore group was advising), but for getting nailed on civil and criminal charges relating to its drug promotion. A step in the right direction. Now, if we could just go after the insurance companies as thoroughly.

“WASHINGTON (AP) — Pfizer Inc., the world’s largest drug maker, will pay a record $2.3 billion civil and criminal penalty over unlawful prescription drug promotions. Announcing the settlement Wednesday, the Justice Department said that it included the largest criminal fine in U.S. history — $1.2 billion. The agreement also included a criminal forfeiture of $105 million.

Authorities called Pfizer a repeat offender, noting it is the fourth such settlement of government charges in the last decade. They said the government will monitor the company’s conduct for the next five years to rein in the abuses.

To promote the drugs, authorities said Pfizer invited doctors to consultant meetings at resort locations, paying their expenses and providing perks. “They were entertained with golf, massages, and other activities,” said Mike Loucks, the U.S. attorney in Massachusetts.

Loucks said that even as Pfizer was negotiating deals on past misconduct, they were continuing to violate the very same laws with other drugs. Six corporate whisteblowers who first brought the misconduct to light will share $102 million of the settlement money.”