Doing Well By Doing Good: Corporate Brand Teaching

In the old days, people who did things for love of their community, for idealism, or for a cause they believed in, were in it just for that. They deserved the respect they got. Today, volunteer work has been festooned with all kinds of goodies, and, not unnaturally, it’s drawing people more interested in the goodies than the good. And not unexpectedly, the king of “doing well by doing good” –  Goldman Sachs – is in the thick of it. Continue reading