“In the 1980s, the rise of the right-wing Likud government in Israel brought to the surface a long held but submerged desire among many hard-line Israelis to expel Palestinians from their land under cover of a larger war, one that would destabilize the Middle East and fragment the Arab states……..
Such a widespread Middle Eastern War was not regarded as in the national interest by Israeli realists or by Americans, who were prepared to let Saddam Hussein’s Iraq remain, as it was providing the balance to Iran and regional stability Yehoshafat Harkabi, an expert in Israeli foreign policy, dismissed the Pax Israelica, concluding that Israel had not enough power to succeed on such a grand scale, when it had failed in Lebanon against the weakest Arab state. (64)……..
In 1990, as the Cold War came to an end, this campaign to capture public opinion and government policy for the right commenced openly, deploying the language of cultural or religious war and manipulating public opinion through the strategic use of propaganda in the media, think-tanks, and opinion journals. Leading it was the prominent neo-conservative Richard Perle, who set up the Committee for Peace and Security in the Gulf to promote a war against Saddam Hussein. ……….
It is not “Jewish consciousness” that spontaneously drives Israeli settlements, but rather specific forces that have orchestrated that consciousness.
The proof for this lies in a 1990 National Jewish Population Study that found that 52% of Jews in the US married in the five years preceding the study had married a non-Jew and indicated that a very large and increasing proportion of the Jewish population was actually disconnected from involvement in its heritage.(69)
It was two Orthodox programs, the Lubavitch Hasidic and the Aish Ha Torah, that first challenged this assimilation. I have already noted some of Aish Ha Torah’s activities in relation to CACI. The Lubavitch, a branch of Orthodox Hasidic Judaism (part of the Haredi with whom they share a virulent Jewish chauvinism), are also highly praised in the American media, for instance by New York Times religion editor Peter Steinfels, (70) although they are criticized by many Orthodox themselves and although some of their web sites decry Jesus Christ virulently (71) and suggest that that the true Messiah is the 7th Lubavitch, Rabbi Menachem Schneerson, who has stated controversially,
“This is what needs to be said about the body: the body of a Jewish person is of a totally different quality from the body of [members] of all nations of the world … A non-Jew’s entire reality is only vanity.” (72)……..
Before his death in 1995, Schneerson, whose birthday was made into Education Day by President Reagan, greatly expanded Lubavitch outreach and influence in politics in the US (76) and Israel and on Jewish studies world-wide. Among other prominent US backers of the Lubavitchers on Capitol Hill are Senator Joseph Lieberman (D.Conn.), chairman of the Senate Armed Services Committee, Sen. Carl Levin (D-Mich.), Assistant Secretary of Defense, Paul D. Wolfowitz, the Comptroller of the US Department of Defense, Dov Zakheim, an ordained Orthodox rabbi and former Comptroller of the Pentagon, and Stuart Eizenstat, former Deputy Treasury Secretary.
Billionaire gold and diamond magnate, Joseph Gutnick of Australia, who credits Schneerson with directing him where to mine, was subsequently appointed by Schneerson as his main representative to the Israeli government. Gutnick, who was instrumental in the election of Benjamin Netanyahu as prime minister of Israel in 1996, is also a Hasidic rabbi. (77)
The movement of such right-wing groups to the center and the creation of a “Jewish consciousness” can be significantly attributed to the Mega Group, convened in 1991 by Rabbi Lurie under Leslie Wexler, CEO of Victoria’s Secret, and Charles Bronfman, a top executive of Seagrams Corporation. At first it was made up of some 20 Jewish billionaires, including Bronfman’s brother Edgar, Chairman of the World Jewish Congress; Harvey Meyerhoff, the Baltimore real estate magnate; Laurence Tisch of Loews Corp.; Hollywood mogul, Stephen Spielberg; Max Fisher, a Detroit oilman; Max Lender of Lender Bagels; and Leonard Abramson, the founder of U.S. Healthcare, (78).
Initially the object was simply to raise money quickly for Operation Exodus, which was United Jewish Appeal’s billion-dollar campaign for Soviet Jewish emigration. Mega Group members dominate the board of trustees of the Washington Institute for Near East Policy (WINEP), the pro-Israeli think-tank in Washington, that has been campaigning for an Iraq war as a the centerpiece of a “war against terrorism.” Both JINSA and Frank Gaffney’s Center for Security Policy are heavily underwritten by Irving Moskowitz, a right-wing Zionist business magnate and JINSA board member who has lavishly financed the establishment of several religious settlements in Arab East Jerusalem. (79) Among the Mega Group’s institutional bases are the World Jewish Congress, the Conference of Presidents of Major Jewish American Organizations, and the United Jewish Fund, a recent merger of the major American and Canadian Jewish charities. Disbursing annual gross contributions of nearly $3 billion, Mega is now one of the most powerful concentrations of Jewish charitable giving, overshadowing even the traditional giant UJA. (80) The most important of Mega’s high-profile Jewish programs is Birthright Israel, which promotes trips to Israel for youth. Members of “Mega” have financed the candidacies of every Likud prime minister, including of course, Sharon. (81) It was under the wing of Mega that many of the prominent neo-conservatives of the Bush administration have come to power……….
….In 1996 another group of neo-conservatives, also with ties to the Likud, prepared a report for Netanyahu, then Likud prime minister. Headed by Perle, the group included among others Feith, David Wurmser of the American Enterprise Institute and his wife Meyrav, ensconced both at the right-wing Hudson Institute and the Middle East Media Research Institute (MEMRI). ……….
There were also calculated and far-sighted inroads through espionage into US defense policy. Again, this espionage is intimately bound up with government contracting and is, in effect, industrial espionage for the defense industry. Leading neo-conservative Richard Perle, who was caught spying for Israel while working as an aid to Senator “Scoop” Jackson in 1970, went on without reprimand to maintain a revolving door between work for Israeli defense firms and for the U.S. government, even being placed in charge of international security policy in 1982. In that position, he was able to circumvent protocol and hire two other pro-Israeli functionaries who had earlier had their security clearances revoked for espionage, Stephen Bryen and Michael Ledeen. In 1982, Douglas Feith was investigated over allegations that he had handed over secret documents to the Israeli embassy, but after being fired from the NSC, was nevertheless hired back by Perle. On leaving the Pentagon in 1986, Feith promptly started a law firm in Israel. In 1987, the most famous spy of them all, Jonathan Pollard, a U.S. Navy intelligence analyst, was imprisoned for life for selling a roomful of U.S. secret documents to Israel. (88)
….. In March 2000, Wall Street’s high-tech index Nasdaq fell, taking with it the highly speculative markets in the US and Israeli that had made the rich much richer, but had also ruined labor-intensive industries and spawned a dispossessed underclass in Israel. (89) The neo-conservatives were also simultaneously faced with the prospect of the lifting of the decade-long sanctions on Iraq. This was presaged by French and Russian plans to break the air ban that fall and the decision by Hugo Chavez, Venezuela’s independent-minded President, to visit Iraq as part of a tour of OPEC nations designed to strengthen the oil cartel as a global force. Chavez also convened an OPEC Heads of State summit in Caracas, the first of its kind since 1975 and challenged wealthier nations to assume responsibility for what he called a manufactured oil crisis. (90)
These developments were the impetus for the now famous policy paper calling for American world domination, released in September 2000 by the Project for the New American Century, Rebuilding America’s Defences: Strategies, Forces And Resources For A New Century. The PNAC Statement of Principles was signed by Cheney, Wolfowitz, and Rumsfeld, as well as by Eliot Abrams, Jeb Bush, Zalmay Khalilzad, and many others.
With the prospect of Saddam rising from the ashes, things began to heat up. Two interesting meetings took place — Martin Indyk, US ambassador to Israel met without authorization in August with the former head of the Mossad, Ephraim Halevy, in the process triggering a CIA probe that suspended his security clearance; at the same time, Mega member, Ronald Lauder of cosmetic giant Estee Lauder, a major financial backer of Sharon, met with Sharon in September 2000 during the fragile peace process unfolding under Prime Minister, Ehud Barak. Apparently these meetings set the stage for Sharon’s visits to the Islamic holy sites on the Temple Mount/al-Haram al-Sharif in Jerusalem, accompanied by armed security guards. It was seen by many as a staged provocation. The Palestinians, disillusioned by the concessions that had won them no part of the global pie, exploded that fall in the Second Intifada.
Then, at the end of the year, Saddam Hussein switched the reserve currency of Iraq from the dollar to the euro. At the time it was a purely political move, as the euro was low, but a warning was sounded in DC……..
In February, the instability that resulted in the region gave Sharon and the right-wing a landslide victory. During the course of the year, for the first time since 1953, Israel’s GDP actually fell. Immediately, Sharon launched a propaganda offensive inside the United States, aimed at winning American support for his plans to overturn the Mid-East peace process. One prong of the offensive consisted in hiring two U.S. public relations firms- Rubenstein Associates and Morris, Carrick, and Guma – to promote Israeli government propaganda in the media and government circles in the US. (91)
“We don’t want to be seen as the Sanhedrin,” insists Mega’s Charles Bronfman. But, in fact, it is clear that Mega was part of a calculated promotion of religious sentiment that enabled the rise of a right-wing government in Israel that would enact the policies that the elites favored, ultimately for financial reasons as much as religious ones. The other prong of the pro-Sharon propaganda offensive, a think-tank, was created jointly by Mega members, Abramson, Edgar Bronfman, and hedge-fund manager Michael Steinhardt (owner of the New Republic), and the Israeli government. (92) It was named Emet, the three letters representing the beginning, middle and end of the alef-beit (the Hebrew Alphabet) and literally meaning truth, but a truth with a specialized meaning – Emet is the realization (the end) of God’s primordial will (the beginning) in his Creation (that is in the physical world).
Even before the Israeli government, however, it was the Israeli lobby in the US which was consulted…………
Emet at first lacked focus and was not very successful. But then came 9/11 and it was transformed. It became the very effective Foundation for the Defense of Democracies, which claimed to be a non-profit and a non-partisan group dedicated to eradicating international terrorism. FDD targeted its advertising at Washington, the Hamptons, and college campuses, even establishing fellowship programs that took 52 undergraduates and 19 professors to Israel in 2002, ostensibly to study the effects of terrorism first-hand. But far from being apolitical, FDD was a front for right-wing politics: its president, Clifford May, is a former Republican National Committee PR man while Vice-President, Nir Boms, is an academic liaison for the Israeli Embassy in Washington and has served in the Israeli Defense Forces. The $3 million annual budget comes mainly from Mega with Bronfman, Steinhardt, and Home Depot co-founder Bernard Marcus each giving $250,000 in 2002. (94)
Despite the claim to be anti-terrorist, one FDD official, Dr. Walid Phares, is closely associated with the Pro-Israel Lebanese militia, Guardians of the Cedar, and materials from the Israeli terrorist group Kach have been found on the website of another……
The American media is already an easy mark for such control because of its corporate character. Music, film, and TV production, cable and satellite channel ownership, and book and magazine publishing are all controlled by about fifty firms, of which about ten completely dominate most of the areas. According to one expert, only ten media giants – AOL Time Warner, Disney, General Electric, News Corporation, Viacom, Vivendi, Sony, Bertelsmann, AT&T and Liberty Media – control most of what is viewed and read in the US, even on internet. (95) Because of the concentrated control of this oligopoly, what competition for viewers does remain fosters unhealthy sensationalism instead of more insightful or comprehensive coverage……
Add to these institutional flaws, the domination of the Zionist lobby’s powerful machinery, and it becomes clear why reporting on the Middle East in general and American foreign policy there is thoroughly biased. Even without Emet’s public relations work, the media is completely dominated by pro-Israeli writers. Eric Alterman, a Nation columnist, lists the commentators and publications in America that can be counted on to be reflexively pro-Israel and then points out that are were less than half a dozen on the left who were reflexively pro-Palestinian in the same way(99)…..
In the mid 1970s Si Kenen, editor of the AIPAC-affiliated Near East Report based in Washington, DC, started a column, The Monitor, to clarify “controversial issues and to expose negative propaganda.”(101) One of NER’s main targets was the team of Rowland Evans and Robert Novak, whose column was syndicated in about 250 American cities. When the columns contained errors about Israel, Kenen would orchestrate a letter-writing campaign to the papers carrying the columns. Eventually, Evans and Novak stopped writing on the Middle East for several years.Similarly the pro-Israeli watchdog groups, CAMERA (Committee for Accuracy in Middle East Reporting in America) and FLAME (Facts and Logic About the Middle East), intimidate print or TV journalists who dare contradict the official line on the Middle East. CAMERA has repeatedly confronted and attacked CNN, PBS, and NPR for their reporting and has pursued aggressive tactics against book stores and college libraries, indicting even the National Geographic, Encyclopedia of the Modern Middle East, Webster’s New World Encyclopedia and the Encyclopedia Britannica for “unabashed inventions.” (102)……
A propaganda network, a culture permeated with self-deceiving exceptionalism and obsessed with domestic cultural divisions, a language of bureaucratic normalization and contextual distortion, and the commercial nature of the mass media – these are the reasons why the torture story stayed on the sidelines for two years before surfacing. They are also the reasons why the story has disappeared as suddenly as it surfaced….”
My Comment
That’s part of a chapter from The Language of Empire that got cut out of the original book. I’m putting it up on the website as it contains a lot of research and background helpful to understanding how the media works today.
Read the whole chapter by clicking the button Media Control (LOE) at the top of the blog, or on the side. Note: The excerpt above has long sections cut out.