Aldous Huxley, novelist and social critic, gave a talk at the University of Berkeley  on the dictatorship he saw in the future of the United States, a “scientific” dictatorship, he termed it. In it, control would be maintained by narcotizing the population with conveniences, entertainment, consumerism, and drugs. Ultimately, compliance would become pleasurable..

‘Today we are faced, I think, with the approach of what may be called the ultimate revolution, the final revolution, where man can act directly on the mind-body of his fellows.”

(Huxley, The Ultimate Revolution, University of Berkeley, March 20, 1962)