Google’s new search algorithm Hummingbird adds to the company’s sinister reputation among privacy advocates.
Google’s creepy Google Glass didn’t help it either.
Now comes Hummingbird, the biggest algorithm change in the search engine in twelve years.
“Hummingbird should better focus on the meaning behind the words,” Sullivan reports. “It may better understand the actual location of your home, if you’ve shared that with Google. It might understand that ‘place’ means you want a brick-and-mortar store. It might get that ‘iPhone 5s’ is a particular type of electronic device carried by certain stores. Knowing all these meanings may help Google go beyond just finding pages with matching words.”
(“Hummingbird is Google’s biggest algorithm change in 12 years,” WebProNews, Sept. 28, 2013)
Simply put, Hummingbird is about Google trying to find the holistic meaning behind the individual words of a search-string (the query or series of words you input into the search function), or, in the case of websites, the overall intent behind the key-words most used.
Bottom-line: Google is trying to figure out what’s going on in your mind when you type out certain words.
That is terribly similar to an area of research dear to the defense and spy agencies – predictive software and technology.
For instance, DARPA (Defense Advanced Research Projects Agency) is very interested in developing the cognitive footprints of users for identification purposes.
The goal is to bypass the need for passwords, which tend to be cumbersome for users and vulnerable to password-cracking, phishing, social-engineering, memory failures, and hardware theft.
“Software biometric modalities” are to be used to develop what it terms Active Authentication.
Anyone can see how useful the new Hummingbird algorithm would be to DARPA.
Indeed, given Google’s prior collaboration with the CIA in the monitoring of social media, it wouldn’t be surprising if Hummingbird has also come out of a joint project with the government.
The defense agencies come up with the technology to figure out what random “bad guys” are up to. Google monetizes it and returns the favor by data-sharing with the government.
The consumer might have his every need…indeed wish…met, but web-users are now going to find that Google’s “free lunch:” is not only not free, it’s not remotely cheap.
And web users are the ones footing the bill.
Here’s how.
“Google Hummingbird: Where no search has gone before,” Jeremy Hull, iProspect, Wired, October 15, 2013
“Google has updated its search algorithm many times over the past few years, but previous updates were focused on making Google better at gathering information — for example, indexing websites more often and identifying spammy content. Hummingbird is focused on the user. It’s about Google getting better at understanding what searchers really want and providing them with better answers.”
That’s Google’s stated objective, of course. But how about websites?
When you search Google for answers to questions, what website owners want is for you to go to their site to get the information.
This is not only because they might hope to sell you something and thereby earn a living.
It’s also because they hope that by giving you good information not available in the mainstream media, they might attract you to their site and persuade you on other issues.
By offering free information, web writers hope you will find them reliable, credible, or interesting and become committed readers. That’s why millions of writers and websites, spend inordinate amounts of energy and time finding answers and giving them away to others for free.
Of course, ethics and decency demand that readers who benefit from that information cite the place they found it and give the author credit.
Not Hummingbird.
Now, if the information is immediately given to the reader by Google, why will they visit the websites from which Google might have culled the answer?
They won’t. That means that Google is not only stealing the private data of its users through Gmail, Google Earth, and a bunch of other programs, it’s also stealing from the websites it’s supposed to be helping.
But “Hummingbird” is not just unfriendly to websites offering information to the public, it acts to control what information is presented to you and how.
Hummingbird’s graphic is an easy way for Google to give you what Google (and very likely, the government) want you to know, rather than what you might learn if you delved into your search results yourself.
The new graphic could even give you downright misleading or inaccurate information. Just think about Snopes, the ostensibly myth-busting site that somehow manages to bust myths only in left-liberal ways.
So, Hummingbird is not only using your personal information for Google’s own commercial (and the government’s surveillance) purposes, it’s using information from blogs/websites, without their permission, for its own operations.
That’s two counts of IP theft.
Then, the whole business of trying to determine exactly what you’re thinking when you type certain things into the search function sounds awfully like mind-reading to me. In order to do that kind of mind-reading, all sorts of personal information from your web usage (even more than Google has been collecting so far) has to be collated and compared. Mapped, if you will.
That’s two counts of privacy invasion.
Finally, by manipulating access to the knowledge available on the Internet, under the guise of consumer satisfaction, by giving you pre-packaged answers before it gives you your search results, Google is actually trying to control your thinking.
That’s one count of mind-control.
Is it any surprise that the new algorithm shares its name with DARPA’s nano flying robot/drone Hummingbird, which beats its wings like a bird?.
DARPA’s Hummingbird is a spy drone:
“The drone, built by AeroVironment with funding from DARPA, is able to fly forwards, backwards, and sideways, as well as rotate clockwise and counterclockwise. Not only does the ‘bot resemble its avian inspiration in size (it’s only slightly larger than a hummingbird, with a 6.5-inch wingspan and a weight of 19 grams), it also looks impressively like a hummingbird in flight.
But that’s not vanity — it’s key to the drone’s use as a spy device, as it can perch near its subject without alerting it.”
Google’s Hummingbird seems no less innocuous and no less insidious.
It’s more evil-doing from the Franken-SearchEngine that routinely spies for the NSA and CIA and systematically commits Intellectual Property theft.
